THE SAFEST WAY TO START
AN EFFECTIVE MARKET ENTRY





PRE-START™ delivers:

. MARKET INTELLIGENCE
. BEST MODE OF MARKET ENTRY
. MARKET ENTRY STRATEGY
. FEASIBILITY STUDY
. TIME TO MARKET


PRE-START™ FROM HERE

PRE-START™



Blending market, competitive and business intelligence on target market, and developed according to company’s business goals, we at MTW GROUP have conceived and developed PRE-START™, a strategic component designed for SMEs and Mid-Market companies that before entering into a new market want to understand and evaluate what market opportunities and business potential the target market(s) can offer, and the what, why, where and how a market-entry plan should be made.


In today’s competitive markets where the global landscape shifts rapidly, and when it is essential for the CEO, the Board, or the Entrepreneur of the Company to be able to make effective market-entry decisions based on relevant and reliable market intelligence data, PRE-START™ delivers accurate and qualitative market intelligence on a specific target market along with valuable opportunities for foreign market entry and most effective mode of entry.



S.W.O.T. ANALYSIS IS ONE OF THE INSIGHTS THAT A COMPANY MUST CARRY OUT BEFORE STARTING A STRUCTURED MARKET ENTRY PLAN.



Our PRE-START™ provides the smartest market and market intelligence data on the business environment of target market, and a strategy map highlighting the most effective and result-driven roadmap on how to develop new business (whether for a JV, M&A, FDI, Direct Export) optimizing resources, network and time-to-market. This valuable set of strategic info will simplify corporate decisions on how to step into a new market by delivering accurate data-driven insight instrumental for strategic market-entry positioning.



12 INDUSTRIES & BUSINESS SECTORS
PRE-START™ IS STRATEGIC



AEROSPACE & TRASPORTATION



CREATIVE SERVICES



CONSUMER GOODS



DESIGN, FURNITURE & HOME DECOR



executive education



gourmet foods & fine wines



green tech & automation



luxury goods



NATURA HEALTH PRODUCTS



PHARMA & BIOTECHNOLOGY



REAL ESTATE & CONSTRUCTION



THL - TOURISM, HOSPITALITY
& LEISURE



PRE-START™ IS DELIVERED IN THE FORMAT OF A DETAILED BESPOKE BUSINESS REPORT CUSTOMIZED FOR THE “SME OR MID-MARKET COMPANY”



1) SWOT analysis as initial strategic planning framework to highlight the internal and external factors impacting your brand and your business in target market, and suitable for a major business decision like entering a new foreign market and/or developing a Joint-Venture



4) KEY LOCAL BUYERS AND CONTACTS, AND BUSINESS CHANNELS
Mapping the Who’s Who of buyers and distributors with whom you’ll have to do business with in target market with your export plan. What are the most attractive business channels, distribution channels, and government channels to step in for your business.



2) MARKET RESEARCH AND MARKET INTELLIGENCE
Providing top-notch relevant, informative, value-adding and trustworthy data for understanding the state of target market, with a focus on: country report, market size, segments, business outlook and trends product, pricing, positioning tax system and tax incentives, local government and industry compliances, local cultural aspects to consider for doing business, local most effective market-entry strategy fine tuned with brand, product, market and business goals



5) MARKET OPPORTUNITIES AND BUSINESS POTENTIAL IN TARGET MARKET
Identifying the size and quality of market opportunities, and tracking the route for an effective and profitable go-to-market plan by creating a compelling product proposition in line with market needs. Be it a store-in-store, a partner for opening a flagship store, a partner to go with for a JV, a company to merge with for an M&A to expand business, co-marketing with a non competing but suitable product, a large scale export plan, investing directly in the market by opening your branch office or point of sale



3) THE STATE OF COMPETITION
Understanding who are your direct competitors in target market, how they compete in terms of product positioning, pricing, promotion, market share, the purchase decision process of buyers in your industry and consumers for your product, how your brand and product will fit in carving your own market niche, growing your market share based on your competitive advantage and unique sale proposition, and developing your brand awareness.



6) IDENTIFICATION SCREENING AND SELECTION OF KEY POTENTIAL PROSPECT BUSINESS PARTNER AND KEY BUYERS TO DO BUSINESS, WHY AND HOW
Screening and selecting the most suitable local player for you to deal with for your structured market-entry plan, be it a business partner for your JV, a company to acquire or merge with for your M&A, an investor who can be interested in your FDI, or head hunting for your new local team running the operations of your new regional office or point of sale.



PRE-START™ HIGHLIGHTS THE MOST EFFECTIVE MODE OF ENTRY AND MARKET-ENTRY STRATEGY:



16 MARKETS AND 4 MARKETPLACES
TO TARGET YOUR PRE-START™



USA



  • UNITED STATES OF AMERICA


ASEAN



  • BRUNEI
  • CAMBODIA
  • INDONESIA
  • LAOS
  • MALAYSIA
  • MYANMAR
  • PHILIPPINES
  • SINGAPORE
  • THAILAND
  • VIETNAM


GREATER CHINA



  • CHINA
  • HONG KONG
  • MACAU
  • TAIWAN


UAE



  • UNITED ARAB EMIRATES
  • UAE Free Zones: Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah (RAK), Sharjah, and Umm-al-Quwain


PRE-START™ By the numbers



Our best-in-class analysis and market intelligence services impress customers with impactful results and wow them with our business insight


81%

developed a structured, and successful

market entry plan

with a focus on

JV, FDI, or EXPORT

by optimizing strategy road map, resources, budget, and team


13%

became aware of company/product weaknesses, and realized the need for business re-branding and re-designing

of business model

before venturing

in a target foreign market

with a competitive advantage


6%

realized why they were not competitive for stepping into foreign markets,

and why a foreign market entry plan could be unfit at the current stage of the Company



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Discover HOW over 90% of clients continue their MARKET ENTRY with MTW GROUP after PRE-START™


> JOINT-VENTURES
> COMMERCIAL ALLIANCES
> INVESTOR/PARTNER SEARCH
> FOREIGN DIRECT INVESTMENT
> MERGERS & ACQUISITIONS
> SPECIAL ECONOMIC ZONES
> DIRECT EXPORT
> DISTRIBUTORS SEARCH

THE INVESTMENT FOR THE GROWTH AND EXPANSION OF YOUR COMPANY IN THE MARKETS THAT DRIVE GLOBAL ECONOMIC GROWTH
BEGINS WITH A PRE-START™ MARKET INTELLIGENCE ANALYSIS OF WHERE TO GO NEXT AND HOW.





Asia continue to register steady growth with emerging, developing and developed economies that keep growing fast, and supported by a growing and discerning middle class strongly boosting demand for products and services. At the same time, the U.S.A. firmly remain the world’s largest economy and the largest consumer market. In a global landscape where Asia and the USA continues to drive global economic growth, the 16 markets we cover in the 4 marketplaces of the U.S.A., ASEAN, Greater China, and U.A.E. (of which the chart here on the right provides a quick snapshot on economic stats), provide market opportunities for investments and business potential for growth and expansion, and PRE-START™ provides a crystal-clear set of strategic info on why investing in those markets, where to go next in terms of target market and how to step and develop that market for structured operations in the form of JV and M&A , or for a direct export plan.





READ OUR COLUMNS ON PRE-START™
AND THE IMPORTANCE OF MARKET INTELLIGENCE:



PRE-START TODAY





In order to evaluate your goals feel free to contact us for your customized PRE-START™














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WE KNOW THE MARKETS, WE KNOW THE PLAYERS, WE KNOW THE BUSINESS



Copyright © 2005-2019 MTW GROUP All rights reserved


PRE-START™, PRO-BUSINESS™, OCTOPUS™, MTWBESPOKE™, and EXPORTHARE™ are trademarks of MTW GROUP


MTW GROUP CORPORATE HEADQUARTERS:

MTW GROUP USA, LLC

1840 CORAL WAY, SUITE 4-1303

MIAMI, FL 33145 - U.S.A.


www.marketingthatworks.us

mtw@marketingthatworks.us