THE SAFEST WAY TO START
AN EFFECTIVE MARKET ENTRY

SWOT analysis as initial strategic planning framework to highlight the internal and external factors impacting your brand and your business in target market, and suitable for a major business decision like entering a new foreign market and/or developing a Joint-Venture

Providing top-notch relevant, informative, value-adding and trustworthy data for understanding the state of target market, with a focus on: country report, market size, segments, business outlook and trends product, pricing, positioning tax system and tax incentives, local government and industry compliances, local cultural aspects to consider for doing business, local most effective market-entry strategy fine tuned with brand, product, market and business goals

Understanding who are your direct competitors in target market, how they compete in terms of product positioning, pricing, promotion, market share, the purchase decision process of buyers in your industry and consumers for your product, how your brand and product will fit in carving your own market niche, growing your market share based on your competitive advantage and unique sale proposition, and developing your brand awareness.

Identifying the size and quality of market opportunities, and tracking the route for an effective and profitable go-to-market plan by creating a compelling product proposition in line with market needs. Be it a store-in-store, a partner for opening a flagship store, a partner to go with for a JV, a company to merge with for an M&A to expand business, co-marketing with a non competing but suitable product, a large scale export plan, investing directly in the market by opening your branch office or point of sale

Screening and selecting the most suitable local player for you to deal with for your structured market-entry plan, be it a business partner for your JV, a company to acquire or merge with for your M&A, an investor who can be interested in your FDI, or head hunting for your new local team running the operations of your new regional office or point of sale.

Mapping the Who’s Who of buyers and distributors with whom you’ll have to do business with in target market with your export plan. What are the most attractive business channels, distribution channels, and government channels to step in for your business.